Bio
Mike Spataro
Vice President, Social Media & Business Development
VisibleTechnologies
Mike is vice president with Visible Technologies, a leading provider of social media intelligence and engagement services. Mike manages the integration of social media strategies and analytics for a variety of major brands, including GM, Panasonic and Hormel. He’s additional responsible for implementing online reputations management services for numerous other companies.
An early pioneer of interactive marketing and PR, Mike has been devising digital communications programs for global brands for more than 10 years. Prior to joining Visible, Mike led the interactive and new media divisions for Interpublic's two largest PR agencies, Weber Shandwick and Golin Harris. Mike was the strategic force that established both agencies as leaders in digital communications and consumer-generated media services.
During his 10 years at Interpublic, Mike created and executed a variety of award-winning campaigns that blended traditional and new media ideas that produced outstanding business results for his clients, including The Walt Disney Co., MasterCard, Eastman Kodak, Verizon, Hanes, and the world renowned "got milk?" campaign.
Mike has also produced enormously successful live special events on the Web for a number of brands and organizations, including the premiere of Disney Studios' Pirates of the Caribbean; Disneyland’s 50th Anniversary; the premiere of Mission Impossible II for Paramount Studios; GM's Pontiac Solstice; and global business-to-business events for MasterCard, eFunds and the Chinese government.
Mike's perspectives on the Internet and its impact on businesses and consumers have been recognized by numerous industry groups and organizations which have invited him as a guest speaker and presenter. PR Week named Mike as one of the industry’s “new leaders of new media” and several years ago also nominated him as one of the top five professionals in the industry.
Mike's background includes 20 years of experience in brand building, corporate public relations, product marketing publicity and journalism. Mike is a graduate of the University of Hartford where he earned a degree in communications.
